Whether you’re a new business starting to make your name known in the industry, or one that has stood the test of time, you need to consistently invest in promotional activities for your products and services.
Consumers have a tendency to forget about a brand, especially with the numerous choices available to them. In the United States alone, there were 1,172 non-food consumer packaged goods introduced in the year 2012, while 690 food and beverages were launched the same year. As such, you need to constantly make sure people do not forget about your brand.
Here are three ways you can launch your new product, or reintroduce it to the market:
#1 Give out brochures and fliers offering freebies/discounts
Promotion companies in Dubai will tell you that most people just love freebies. And you can make that work for your business! Fliers and brochures are popular methods of making potential customers notice your product or service. But experts will tell you that people will mostly just throw these out after taking a quick glance at it.
However, people are bound to keep your flier or brochure if there is a freebie or discount coupon attached to it. If you’re in the food business, you can offer them a free food item if they meet a minimum purchase amount. If you’re in the service industry, you can offer a free service upon their initial visit to your establishment. Example: Customers can get a free manicure for a hair colour session, if they bring the coupon attached to your flier.
#2 Give people a free taste or sample
Like with the promotional activity above, this marketing strategy involves giving out freebies to your target consumers. You can contract a professional hostess in Dubai to hold a free tasting of your food items at malls and shopping centres, especially in the grocery area. This can also be done right in your restaurant or coffee shop. Simply hand out free tarts or drink samples to the guests eating at your restaurant so you can introduce your new menu offering. For service providers, you can offer free installation or set-up for the service you are marketing.
#3 Hold social media contests
Did you know that approximately 2.34 billion people are on social media today? That represents roughly 1/3 of the world’s total population – and the number is expected to increase exponentially in the coming years! That is why social media platforms are one of the best ways to promote your product or service.
Conduct a social media contest and give your product or service as the prize. Airlines and travel agencies usually do this to attract new customers. This not only paints a good picture of your company, but makes your target audiences aware or learn more about what you are offering. If you are a company offering women’s dresses, you can hold a contest and give away a free dress with a custom pouch to the winner(s).